HIDESIGN Launches The ICONS

Pondicherry based Hidesign, India’s leading luxury leather and lifestyle brand celebrates 35 years of heritage and craftsmanship. With centuries old skills of tanning with natural seeds and barks, and hand making in full grain leather, Hidesign has attained an exclusive place in the minds of its patrons.

To commemorate the occasion, Hidesign launches its Icon Collection. The collection re-launches some of the earliest styles, maintaining the same purity reflected in the original bags: vegetable-tanned leathers, solid brass, cotton and leather lining and designs that have stood the test of time over the last 35 years.

The Icon Collection boasts of eleven classic styles such as doctor bags, briefcases, satchels and duffel. The romance of travel has been a constant muse for Hidesign through the year, and the same spirit is captured in the Icon bags.

Hidesign attempts to create a window to the brands formative years through the ‘Icon Exhibition’- an exhibition showcasing images of the company’s journey so far and key styles from its archives. The exhibition kicks off in Hidesign’s hometown Pondicherry from 13th- 20th September, 2014.It is slated to travel to Mumbai, Delhi and Bangalore in the following months.

The collection will be launched at Hidesign stores across India after the exhibition.